Privacy Policy

This Privacy Policy outlines how S. Rays, Inc., operating as Shady Rays, handles personal information collected through its websites, mobile applications, physical stores, customer support channels, and other services. It applies to all individuals who interact with the brand, including those browsing online, making purchases, engaging with customer service, or participating in marketing campaigns.

As part of our routine business activities, we gather various types of personal and technical data from users. This includes identifying information such as names, contact details, billing and shipping addresses, email addresses, and account login credentials. Additionally, we collect technical data, such as IP addresses, device types, browser settings, operating systems, and advertising identifiers. We also use cookies, pixel tracking tools, and similar technologies to gather information on user behavior, improving both website functionality and user experience. Other data may include purchase history, browsing patterns, interactions with advertisements, customer service communications, and in some cases, recordings of support calls or visual data captured by in-store security systems. These insights help us better understand customer preferences and behaviors.

Information is collected through multiple channels. Users may directly provide personal data when creating accounts, making purchases, subscribing to communications, or contacting customer support. In addition, we automatically collect information through tracking technologies embedded in our websites and applications. We may also receive data from third parties, such as payment processors, shipping providers, marketing partners, and social media platforms, when users interact with our brand through these external channels.

The collected information is used for a variety of business purposes. These include processing transactions, fulfilling orders, providing customer support, and offering personalized shopping experiences. Data also helps us improve the functionality of our website, enhance product offerings, conduct research and analytics, and support marketing and advertising campaigns. We use the information to maintain system security, detect and prevent fraudulent activities, comply with legal requirements, and manage internal operations such as auditing and recordkeeping.

In certain situations, we may share personal information with third parties. This could happen when users give their consent, when collaborating with affiliated companies, or when working with service providers who assist in business operations, such as payment processing, logistics, data analysis, or marketing. Personal data may also be shared in the event of corporate transactions, such as mergers, acquisitions, or restructuring. Furthermore, data may be disclosed when required by law or when it is necessary to protect the rights, property, or safety of the company, its customers, or others.

Our e-commerce services are supported by external hosting and payment systems, such as Shopify, which securely processes and stores transaction-related data in accordance with industry standards. We implement reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, loss, or misuse. Personal data is retained only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Users have specific rights regarding their personal information. These include the ability to access, update, correct, or delete account data, manage communication preferences, and control cookie settings through browser options. Users may also opt out of interest-based advertising using tools from industry groups like Google, the Digital Advertising Alliance, or the Network Advertising Initiative. Some global privacy control signals, such as “Do Not Track,” may be recognized, although certain browser signals may not be supported.

Depending on regional laws, users in certain jurisdictions may have additional privacy rights, including the ability to request access, deletion, or correction of their personal data, or limit how their information is processed. Specific legal protections vary by location, including those under state and international privacy regulations.

We do not intentionally collect personal information from children under the age of 13. If we learn that such data has been collected, we will take the necessary steps to delete it.

This Privacy Policy may be updated periodically to reflect changes in laws, business practices, or operational needs. Any changes will be posted on our website, along with an updated effective date. Users with questions about this policy or who wish to exercise their privacy rights may contact us through the communication channels provided by the company.